Shopify Case Study — How Migration from Magento to Shopify Improved Store’s Revenue

As your online eCommerce store grows, it is important to keep your customers engaged. However, even at some point, your current eCommerce platform may not be able to accommodate your business needs, and you will have to switch to another.

However, it is not an easy task. The migration of an eCommerce platform is a difficult and complex task that an expert eCommerce developer could only handle. The benefits of migration are undoubtedly worth the effort. However, if you go about the process incorrectly, you can damage your site’s functionality, flip the layout of your store, or even lose your Google rankings.

The purpose of this article is to present a case study of Magento to Shopify migration by a client who wanted to increase sales and therefore created a series of custom campaigns. Furthermore, I will walk you through why they wanted to move from Magento to Shopify and how a leading software development company, Galaxy Weblinks Inc., did it.

About Client

The client launched an eCommerce fashion business in early 2015 using the client’s preferred platform, Magento. First, they thought it would be the best solution for the business because it would grant them the most flexibility as they grew in the fashion industry.

With the company’s ambitious plans and the benchmark set by other major fashion labels who are already using Magento, the choice seemed obvious.

Why did they first use Magento?

As of that time, Shopify wasn’t the fully-fledged eCommerce platform it is today and since the launch of the client site, Magento had worked well. The site was created on Magento with their well-suited house style and development expertise which had a bounce rate of 11% and converted well for their client.

From a technical viewpoint, it gave them the flexibility and control to create a custom one-page checkout and optimize the user journey to the last detail. Despite its many upsides, it’s important (for start-ups especially) to consider some potential downsides.

Magento is a self-hosted eCommerce platform that places more responsibility on the business owner to monitor and manage the hosting environment and stay updated on any Magento security patches that need to be installed.

Also, maintaining a complex eCommerce system like Magento can be expensive if a business does not have the expertise in-house.

Why Do They Choose to migrate From Magento to Shopify?

Magento to Shopify migration is a fairly straightforward process, but it does require developer expertise to complete.

In Shopify’s admin panel, administrators can import products and customers, but administrators must use apps or the Shopify API for things like orders. For the client’s website, the team wrote Python scripts to export the Magento database and automatically import each product, customer, and order into the new Shopify store, preserving records of each transaction.

Customers cannot switch passwords between two different systems because they are encrypted. Thus, once all other data was synced and the Shopify store was ready to go live, existing users were notified that their old login details would not work, inviting them to create their new accounts on the new Shopify platform, making it as painless for the end-user as possible.

What Galaxy Weblinks Inc. Did For the fashion Website?

  • Customized the storefront and theme of the Shopify store.
  • Configuration of the product wish list, the product listing, and the product review.
  • Migration and mapping of thousands of product images.
  • Provided requisite payment options such as a single payment gateway.

Result

Technology aside, they made several interesting aesthetic changes and incorporated numerous dynamic transitions and enhancements. Here are the amazing result after the migration of Magento to the Shopify store -

  • UI that is fully responsive to deliver a better user experience.
  • Lowered the bounce rate from 11% to even less than 6%.
  • Search Engine Optimization for Stores.
  • Improved sales with built-in marketing tools and increased revenue.
  • Integration with payment systems and PayPal.

The overall response from store owner’s customers and industry companions has been remarkable. In fact, the Shopify store received an Honorable Mention for Outstanding Customer Experience on Awards. This is remarkable for an e-commerce site, and it is a testimonial to the efforts of Galaxy Weblinks’s Inc. team in creating such a user-friendly and engaging store.

Making the right choice for your business

By using Shopify, clients were able to decrease their monthly outgoings, end the stress of hosting management and remove the responsibility of securing billing data and customer information. With Shopify handling all of this and more right out of the box, the client can focus on what they’re good at, selling products.

Online store owners have taken a variety of paths to success. For example, several companies initially intend to switch to Magento after a year but stay with Shopify instead. It is important to consider a wide range of factors before making such a massive decision, but ultimately, the decision has to be the right one for the business.

If you are looking to build an online eCommerce business or want to migrate an existing eCommerce store, I would recommend Galaxy Weblinks Inc., a leading custom software development company in the world.

They use the best technologies to create human-centered solutions. The team values creativity and combines it with extensive research, imagination, strategy, and empathy to deliver innovative products.

Skilled in writing Tech related Content. Sharing my experiences with various services, & built trust with my audience.